LUCK E STRIKE - FISH LUCKE

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TOBY KEITH’S FISH LUCKE EVERYDAY BASS KIT

TOBY KEITH’S FISH LUCKE EVERYDAY BASS KIT

Regular price $24.99 USD

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TOBY KEITH'S FISH LUCKE EVERYDAY WHITE BASS KIT

TOBY KEITH'S FISH LUCKE EVERYDAY WHITE BASS KIT

Regular price $24.99 USD

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TOBY KEITH’S FISH LUCKE EVERYDAY CRAPPIE KIT

TOBY KEITH’S FISH LUCKE EVERYDAY CRAPPIE KIT

Regular price $24.99 USD

Regular price Sale price $24.99 USD
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TOBY KEITH’S FISH LUCKE EVERYDAY TROUT KIT

TOBY KEITH’S FISH LUCKE EVERYDAY TROUT KIT

Regular price $24.99 USD

Regular price Sale price $24.99 USD
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The Latest News

Roland Martin Joins Toby Keith's FISH LUCKE Brand
(Greenwood, Ark.)FISH LUCKE– the World's Luckiest Tackle – has been joined by world-renowned angler and television personality Roland Martin as a spokesperson for its growing line of bait and tackle. Formerly known as Luck E Strike, the company was revived by the late country music superstar Toby Keith in April 2023.

Read Now
Press Release: May 24, 2023
Toby Keith Acquires Iconic Fishing Brand Luck E Strike. Fishing Legend Jimmy Houston Among Team Reviving Historic Company
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Let customers speak for us

from 81 reviews

The Redman Spinnerbait is the best spinnerbait on the market. I've fished it against several competitors offerings and It gets more bites. The luck e stx is my go to jerk bait. If I could only back one brand it would be Luck E Strike. Made in the USA.

Keath B

08/23/2025

Limited 1/2oz Redman Spinnerbait

Top Notch Company!

Great products! I found everything I was looking for!

Allan

08/18/2025

Luck E Redman Spinner Bait

Great variety of crappie lures and baits

Great variety of crappie lures and baits. Well made and nicely packaged.

Joseph

08/13/2025

TOBY KEITH’S FISH LUCKE EVERYDAY CRAPPIE KIT

Poor man's winner!

I'm poor, I use a worm hook, add the paddle tail texas rigged, then crimp on a split shot on the curve of the hook. With swimbait hooks so expensive, man gotta do what a man gotta due!

steve

08/10/2025

Pearl Paddle Tail

One of the best trout lures I have ever used

One of the best trout lures I have ever used.

Donald

08/09/2025

Casting Spoon

Definate fish catcher can't wait till it cools

Definate fish catcher can't wait till it cools off to use it some other places going to get more of them soon as I get paid!

Brian

07/28/2025

Stalker Trout

Blue Galaxy

Swim N Minnows are the best but would sure like it if they came back out with Blue Galaxy color!

001HMF

07/27/2025

Swim N Minnow

Excellent bait did what it should caught

Excellent bait did what it should caught fish

Allen

Looks great and moves grea

Looks great and moves great.
Haven't caught a fish yet but it2s coming

Reif

07/26/2025

I love the way they move through the water

I love the way they move through the water. I caught a nice size largemouth bass on my first day. Great lures

James

Great Looking Comfortable hat !

Great hat. Adjustable and also stretch. Sooo, of you got the big head from the hawg you just caught on you new Luck E Strike lure, it'll still fit your noggin !

OKintheStix