FISH LUCKE

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Toby Keith Trout Kit + 4.6" Underspin Bundle

Toby Keith Trout Kit + 4.6" Underspin Bundle

Regular price $50.00 USD

Regular price Sale price $50.00 USD
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Toby Keith Crappie Kit + 4.6" Underspin Bundle

Toby Keith Crappie Kit + 4.6" Underspin Bundle

Regular price $50.00 USD

Regular price Sale price $50.00 USD
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Fish LuckE Tie-2 Jig Head

Fish LuckE Tie-2 Jig Head

Regular price $4.97 USD

Regular price Sale price $4.97 USD
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Toby Keith Signature Series 4.6 Underspin Combo

Toby Keith Signature Series 4.6 Underspin Combo

Regular price $39.00 USD

Regular price Sale price $39.00 USD
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The Latest News

Roland Martin Joins Toby Keith's FISH LUCKE Brand
(Greenwood, Ark.)FISH LUCKE– the World's Luckiest Tackle – has been joined by world-renowned angler and television personality Roland Martin as a spokesperson for its growing line of bait and tackle. Formerly known as Luck E Strike, the company was revived by the late country music superstar Toby Keith in April 2023.

Read Now
Press Release: May 24, 2023
Toby Keith Acquires Iconic Fishing Brand Luck E Strike. Fishing Legend Jimmy Houston Among Team Reviving Historic Company
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Let customers speak for us

from 215 reviews

Haven't used them

Haven't used them yet

Ronald Schaefer

03/17/2026

Luck E Redman Spinner Bait

Like the vibration action & sound

Like the vibration action & sound, going to catch a lot of fish

Anonymous

03/15/2026

Luck E Deep Crankbait Smoothy 2 Inch

I really like your tie 2 jig heads

I really like your tie 2 jig heads. Love the balance it creates. I also like the cap also. Quality product.

Eugene Blades

03/10/2026

Fish LuckE Tie-2 Jig Head

I've been waiting to find this type of jig for years!

I've been waiting to find this type of jig for years! I reently saw Scott Turnage on the G3 Sportsman show using them, and he said where to get them....thanks Scott, lol !

03/06/2026

Finally got Redman spinnerbait hopefully catch LG bass

Finally got Redman spinnerbait hopefully catch LG bass.been watching Jimmy's houston 4 ever

03/05/2026

Luck E Live Motion Minnow

Great looking lures

Great looking lures. I haven’t used them yet. But looking at them there is no doubt they will work as well as they look!!!!

Jeffery Williams

Luck E Lizard

electric chicken

should catch the crappie next month

Richard Kunz

03/03/2026

Luck E Minna

The color is great and the body is very durable even after catching several bass

The color is great and the body is very durable even after catching several bass. I’ll be ordering more of these.

Kasey Dickson

03/02/2026

Salt E Sink 5.5 Inch

Working it right is the trick.

Live Motion Craw 3.25

Love the color

Love the color,
thanks for the reasonable pricing and the free shipping at $20, and the awesome hat! Brilliant idea, it's great advertising

03/01/2026

Round Jig Head

Really like the T-shirt! true to size and it's

Really like the T-shirt! true to size and it's unique

Luck E Strike T-Shirt Black

A great worm

A great worm, love it

John Speaks

10inch Baby Huey Worm

Waiting on Retirement

I will be retiring Friday2/27. I will be on the lake Saturday 2/28. I bought several of ea. Of the baits and plan on trying them all and will update then. Thanks for the consideration for contacting me. DENNIS

02/24/2026